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Managing a business page is different from your own profile on the social network, so specialists advise you how to get the most out of this tool.

If you are about to start or already have a consolidated business, you probably have or are planning to open a Facebook page to promote your product; However, there are certain aspects that must be considered in order to get the most out of this tool facebook custom comments.

In Mexico there are nearly 4 million small and medium-sized companies (SMEs), of which more than 3 million use this tool.

For this reason, Ana Santillana and Deborah Galindo, Facebook learning specialists, spoke with Yucatecan entrepreneurs about the best practices for promoting products on that platform in Mérida.

Among the recommendations that the social network collaborators considered with the Yucatecan entrepreneurs and businessmen are the following:

Do not use personal profile as a page . Galindo and Santillana made it clear that companies should avoid creating personal profiles for their companies since Facebook pages have better tools such as statistics and instant messaging for business, in addition, personal profiles have a limit of 5 thousand friends while that business pages are unlimited.

"The page is like a virtual showcase of your business, it is a simple channel to reach more followers and people who buy more from you, for the same reason the Facebook page is accessible, this means that it is on the one hand free and on the other part you don't need to have very deep computer knowledge," said Ana Santillana.

Take care of your profile photo . Facebook collaborators pointed out that it is important that the business profile photo is exclusively the logo, since this allows the company's target audience to find it faster.

"This photo is very important because that is where you should put your company logo, it is the recommendation that we give you, do not put another photo but rather the one of your company logo and do not change it, because this allows people to That those who look for you can know that it is you through that logo," he commented.

Put a call to action . They also mentioned to the audience that it is important for companies to activate this button, which is located at the top of the pages, so that the user can know how to contact them. According to the speakers, there are 12 options, among which the following stand out: call, send a message and reserve.

"The call to action is something very important within Facebook and Instagram because people need you to tell them what you want them to do, it is much easier and faster for you as a business to ask people how they want them to interact with you "said Galindo.

Don't invite all friends when you open the page . Galindo and Santillana said that one of the most common mistakes that people make when opening a site for their company is inviting everyone they know to 'like' it; However, they pointed out that this is a mistake because Facebook will show the page depending on the profile of the people who 'liked the page' and not the target audience.

"We recommend that you not invite all your friends but people who look like your target audience," Santillana said.

Review the statistics . Another recommendation that the experts pointed out is that the statistics should be constantly reviewed since there is no time or day where it is more feasible to upload a publication because it depends on the interaction of the followers of each page.

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